How to Start a Successful Travel Blog (Advanced Guide)

How to Start a Successful Travel Blog (Advanced Guide)

How to Start a Successful Travel Blog (Advanced Guide)

Starting a travel blog is a perfect way to share travel experiences and information. Reaching people with your blogs needs to be done right from the beginning. Companies that build your travel blog for free seems like a great deal. However, they don’t help you with the most important thing; getting traffic to your travel blog. This advanced guide helps you to start a travel blog from scratch with everyday traffic.

Start a travel blog

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how to start a travel blog guide

Before you start a travel blog

This guide about starting a travel blog is a long read. With over 7-year experience as a Web Developer (Nick) and Graphic Designer (Hannah) and 3 years of blogging, we know the ins and outs of online success which is what we added to this guide. We managed to make a living of our own travel blog within eight months after launching.

start a travel blog bloggers

1. Travel Blog name and URL

Choosing a name for your blog is one of the essential things branding-wise. This is where your travel blog starts. Think of an URL (website address), including words like ‘travel’ might help SEO-wise, it’s good to remember that the most successful travel blogs don’t even have this.
SEO: Don’t know what SEO means? Read this short explanation.

Test the availability of the URL on When a .com is taken, try to switch it with .blog or another extension that suits your country like .nl (Netherlands).

start a travel blog name

2. Pick the best host for your blog

Web hosting is a computer somewhere around the world that hosts your website. Starting a travel blog with a good host is important. Siteground is our number one choice to host a WordPress blog. 24/7 support and a super-easy WordPress installation without having to work in difficult codes. And a free domain name registration is included. 

➳ More about: Hosting at Siteground

start a travel blog hosting

3. Install WordPress to start a travel blog

WordPress is made for blogging. It is safe, self-updating, flexible if you need to, and future-proof. Once you’ve signed up at Siteground click through the simple installation process on your Siteground cPanel. When it asks you where you’d like to install it, choose your new domain (ex:

Once installed, you’ll be able to log into the WordPress dashboard with your new username and password.

Get WordPress now

Congratulations! You have now started a travel blog. That wasn’t too hard, right? But wait, there’s more!

start a travel blog install wordpress

4. Start configuring your travel blog

Now that you’re into your blog’s WordPress dashboard navigate to Settings -> General Settings.

  1. Disable “Anyone can register.”
  2. Set your site language
  3. Set the correct time/date format.

Let’s say you start a travel blog named “Bangkok food is great” and attach this to the category Thailand. WordPress by default creates an URL like:

start a travel blog settings

Let’s change this markup so Google can read this URL. In the WordPress admin; navigate to Settings -> Permalinks. Select the custom structure in the permalink screen and fill in:


It will create the following URL format: 
This format is much better for readability and search engines. (SEO)

➳ See: Masterclass blogging

5. Get a layout for your travel blog

There are two flavors to go with when you start picking a travel blog layout. You either:

  1. Create your own unique template by hiring a developer.
  2. Buy one from a WordPress themes webshop. (Like this one)

The second option is cheaper but has its limitations; Someone else could have the same layout for their blog and themes are not optimized to help a travel blog score in Google (SEO).

➳ A look inside: Our Travel Photography Camera Bag 

start a travel blog layout

Pick a travel blog layout

Elegant Themes is the place to get a quality theme. Start searching for a travel blog theme that includes the features and design you require on your website. A theme is easy to install via the installation guide included and values like colors and positions of most elements can be adjusted afterward.
Salt in our Hair is completely custom made and is not for sale.

6. Install the essential plugins

WordPress plugins are an extension to your WordPress dashboard or website. They will help you to use features made by the community, you developers all over the world. Start a travel blog well by installing the following plugins. Head over to your Dashboard – Plugins – Add new.

Yoast SEO

Search for Yoast SEO and click on install once you’ve found it. This plugin will give all the SEO features a blogger can wish for. Including an SEO strength check when you are writing a new article.

start a travel blog yoast seo

Easy Social Share Buttons

Your hard-working articles need to be read by others. Start your travel blog traffic by installing the ‘Easy Social Share Buttons’ plugin to add some excellent share options for your articles.

start a travel blog social buttons


Start the conversation on all your travel blogs by allowing comments. Unfortunately, this also attracts spambots. Akismet spam comments as much as possible.

After installing Akismet, it will ask you to register a free account at their website for extra security. Copy and paste the API key you get into the WordPress plugin, to make sure you are secured against spam comments. In our case, it blocks about 15000 spam comments every six months.

➳ See: Masterclass blogging

7. Tell your readers about you

Extend your travel blog by telling your readers a little more about you, how and why you started and what they can expect.
In your WordPress Admin, navigate to Pages and add a new page. Fill in the information and make sure it is in your menu bar.

start a travel blog about us

8. Track your website visits

Google Analytics is the tool you need to track your website visits. Especially while starting a travel blog it is very useful data that can help you follow the journey of your readers on your website. Google Analytics shows you:

  • Where to do visitors navigate on your website
  • How long do people visit your website
  • Through what medium did they got to your website

You can learn a lot from the insights in this tool; install it using the following guide.

➳ See: How to install Google Analytics

start a travel blog track visits google analytics

9. Creating your first blog article

Start your first travel blog article, it can be about anything. For example, tell people why you are starting a travel blog, share what you’re packing for an upcoming trip or write about the highlights from your last journey. Whatever the topic is, writing an article will help you understand how to publish images, write headers, and all the other formatting that comes with publishing on WordPress.

➳ See: Masterclass blogging

start a travel blog first blog

10. Get visitors while starting a Travel Blog

The hardest part of starting a travel blog or any kind of website is getting constant visitors. It could take months, or years to get a good number of visitors each day. Apply the following 4 methods correctly to start seeing traffic on your blog.

Start a Travel blog: Google traffic

Google Search one of the best ways to generate traffic. However, getting your blog between those Google Search results is one of the hardest things in this world. You need to apply all the SEO rules, post consistently, have a well-functioning website and so many other things. Obviously, you can’t do everything right but at least try the best you can.

SEO – What’s SEO?

SEO stands for Search Engine Optimisation, in other words, getting readers to your travel blog. Search engines like Google rate your website’s SEO score by comparing it against a massive list of rules. The Yoast SEO helps you with the first steps.

➳ See: Masterclass blogging


It took over 5 months over weekly posting to see a growth in visitors. Therefore it worked quite discouraging when we did not see readers reading our blogs. The key is to keep posting consequent and try to improve every new article.

Get to know: our 14 Tips to Work from Home effectively

start a travel blog google

Let Google know you start a travel blog

Google and other search engines won’t know about you if you don’t tell them you are there. Start submitting your travel blog’s sitemap to Google. The Yoast SEO plugin (chapter 6) created a sitemap for you which is basically a big list that includes all the pages of your travel blog.

➳ Learn: How to submit a Sitemap

Start a Travel blog: Facebook traffic

Facebook is currently (2018) the quickest option to start getting your travel blogs out there. Loads of travel-related Facebook groups out there with thousands of members searching for answers you might have.

Search the subject that fits your blog on Facebook. For instance ‘Traveling Iceland’ or ‘Backpackers South America’ and answer people’s.

start a travel blog facebook traffic

Start a Travel Blog: Pinterest traffic

Whereas Google takes a while, social media is the perfect way to kickstart getting visitors to your travel blog.
See Pinterest as a book library with people searching in it. Those people pick the books that look and sound interesting enough to them.

start a travel blog pinterest

Create an image in apps like Photoshop with the title of your blog over that image. Pin that image on Pinterest. The more readers, the more Pinterest will show your image to other people searching on the platform.

The number of visitors that come via Pinterest changes every month. At the time of writing, our Pinterest has 1.1 million monthly viewers.

start a travel blog pinterest traffic

Get travel blog traffic via Instagram

Instagram is a portfolio for your travels. When someone on Instagram sees a photo he or she starts asking for your travel blog and more information about that destination. This is where you can refer them to your travel blog.

The most important thing is to make your Instagram photos and Instagram stories look stunning.

➳ Start a great looking Instagram with Lightroom Photo Presets (filters)

start a travel blog instagram

11. Start earning money with your travel blog

So you want to make a living out your blog? In other words, you need to figure out ways to earn money from it. The methods we propose are a few useful methods. For instance, affiliate marketing. However, there are so many other methods to start earning an income with your travel blog.

All these methods bring in a little money which results in a payment when you add them together at the end of each month.

Method 1: Affiliate marketing

Affiliate Marketing is the best way to start earning money with your travel blog. It works like this: when your blog reader clicks a link from one of your affiliate partners. for instance: or a cookie will be set. Now assume the reader makes a booking, after that you will receive a tiny percentage of that booking amount.

Sign up at Affiliate Window (Awin); they have the most significant companies connected to their system.
Once you are signed up, register via the Awin dashboard at one of their partners like In the top menu, go to Advertisers -> Join Program.

➳ Sign up at Affiliate Window

start a travel blog affiliate marketing

How to generate an affiliate link at Awin?

Once (or another partner) accepts your blog for their program you can start adding links to your blogs. In Awin, go to Links & Tools -> Link builder.

How much will I earn at Awin?

Your earnings depend on a number of factors;

  • The number of affiliate links in your article
  • How likely people will click those links
  • Luck that the reader books or buys something via that link.

While we started our travel blog, we integrated Awin and nowadays receive an average of 0.26 USD per click.

Method 2: Google Ads

The second method to start earning money with your travel blog is by placing ads on your website. Google Adsense is the most common advertising platform and is easy to integrate.

Method 3: Set up a mailing list

While this might not sound like a moneymaker, setting up a mailing list can give your blog many extra visitors each month. More visitors equals more income via affiliate links and ads.
Add a MailChimp form in your articles, in a popup or into the end of your website where you ask them to subscribe to stay updated with your blogs.

start a travel blog mailchimp

Method 4: Airbnb

Airbnb pays in credits. In other words, it saves costs on your next stay via Airbnb. Once a reader registers via your personal Airbnb link followed by making a booking, you can get credits worth up to 40 USD. Start adding that link to your travel blogs.

➳ Sign up at Airbnb now

Method 5: Sell a product via Sellfy

What are you good at? What can you do what many others wished they could. Offer this as a product on Sellfy. It can be everything. For instance, a video course, a self-written e-book, tutorials, photo presets, etc. Everything can be for sale as long as it is downloadable.

Sellfy is the best place to offer these online products. For example; There is a man making a great income by selling tutorial videos of how to do magic tricks. See? Dig deep and sell your skills!

➳ Sign up at Sellfy

Masterclass: The Secrets of a Successful Travel Blog

Great, you are ready to start blogging! Because this was just the start of blogging and generating traffic we are working on a Masterclass ‘The Secrets of a Successful Travel Blog’ will include subjects like;

  • How to write travel blogs that score on Google
  • How to edit your website to get a higher rank in Google
  • Advanced guide in using Google Ads
  • How to secure your travel blog
  • Best practices in sharing content on Social Media
  • How to speed up your website to rank higher in Google
  • Getting perfect ranks in Pinterest
Get notified when the
Masterclass is ready!

Just by leaving your email address.

Blog comments (22)

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  • Hi! A very simple question… Can I do a blog (as draft) without choosing as first thing the name? Because the name is very important and I don’t wanna take a wrong decision. Thank youuu!

  • I love your blog and the way everything is designed. What plug in you use for the other buttons on your site aside from Easy Social Share?

    • Salt in our Hair

      Hi Jenifer, thank you. Our blog has been built from the ground up without the use of plugins for buttons etc. (except for some essential ones).

      • I was wondering what plugin you use for buttons.

        • Salt in our Hair

          Hi Jenifer, thank you. Our blog has been built from the ground up without the use of plugins for buttons etc. (except for some essential ones).

  • Hi guys,

    We love your blog!! We are following you for a while know and because of you we want to start our own (dutch) travel blog. However, we where wondering if you use DIVI to create your personal theme?

    • Salt in our Hair

      Hi Gwen!

      Thanks for your comment. We don’t use DIVI as I’m ( Nick) a web developer so I made the website from scratch. Best of luck with your blog!

  • Adam | Born Explorer

    Hi guys, love your work especially Instagram. We’ve been running a small blog for a couple of years now but as we’ve had kids we are looking to focus our efforts on travelling with children. Looking forward to your master class and pick up a few tips along the way.

  • super helpful thank you! however i current have a personal plan and to have any plugins on wordpress it looks like you have to have a business plan which is £18 per month.

    What is your advice – is it worth it?


    • saltinourhair

      Hi Ellice,

      What exactly are you paying for? Almost every plugin is free to install so please explain it a bit more.

  • Stacey Ireland

    Hey guys! Just started our new travel blog so awaiting patiently for your masterclass :-) Keep up the good work, you guys are so inspiring. Hopefully we can get to where you are one day…we’re up for the challenge!

    Two Smiles Wandering Miles (aka Stacey and Ashleigh) xx

  • Great blog post guys! Very insightful :)

  • Hi salties! Thanks for this guide! One question, how do you compress the images, directly in Photoshop or you use a plugin? Also do you use all the generated thumbnails? There seems to be so many not used! Thanks ;)

    • saltinourhair

      Hi! We do compress our images in photoshop to 72 DPI and use different tools after that which we’ll talk about in our Masterclass. You could leave your email address at the bottom of this article so you get notified when the Masterclass is ready!

  • Thanks for posting this blog!! Super helpful! Looking forward to the masterclass!

    • tuva’s world

      Hey! Great post and lovely blog! Absolutely in love with your theme, any tips on how develop a similar one? Feels like mine is a bit messy right now. Would love to use more plugins but to do so I unfortunately have to pay for the WordPress business plan (I have premium). Apparently can’t install plugins if you don’t have business plan :/ do you think it’s worth it?
      Thank you for a helpful post!
      Tuva at tuvasworld

      • Salt in our Hair

        Hi Tuva, thanks! Our theme is custom build so hiring a developer can be an option. I would recommend finding a suitable theme first. A developer can make and host a wordpress website for you and install any plugin you’d like. The WordPress Paid Plans take away the developer for you but that comes with a price too as does a developer.

    • saltinourhair

      Thanks! Working on that part but it will take a little way to make it on point :-D

  • You guys are the best! Thank you for this article. It is the first time when I write you on your blog, but I am following you since June-July (I think) on Instagram and I really love your content. Keep up with the good work!

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